Since it was founded, Argal has relied on several key values. One of these values is partnership. Argal maintains a successful partnership with dozens of brands all over the world. Each brand is meticulously selected. How do we choose the brands we want to work with? Why them and not others?

Our brand selection process relies on a high compatibility with the Israeli market. We don't play it safe. We don’t look for more of the same. We don't want to reenact past successes experienced by similar brands. On the contrary – we look for brands that fill a void in the market. This can be an aesthetical void, a durability void or a functionality void. As soon as we realize that a certain brand brings added value to Iocal businesses – it'll get our full attention.

Throughout our overseas searches, we'll sometimes come across a brand with products that you simply can't take your eyes off of. A brand that has that special quality. As soon as we realize that we cannot stay indifferent to the brand and its values, we'll try and establish a partnership and become its representing company in Israel. The reason is simple: we admire excellence. It is a value that guides us throughout our work, and we try to surround ourselves with partners that share our values. And it there's something experience has taught us, its that our clients in Israel can only benefit from this strategy.

When it comes to choosing the brands we work with, we don’t make decisions lightly. As soon as we decide to collaborate with a certain brand, we plan on a partnership for life. The success of the brand in Israel is our success – and vice versa. We are proud of each brand we represent, and view them as an integral part of Argal's DNA. In fact, this is the main reason we choose certain brands over others: because they become a part of who we are.